Background Structure People Portfolio Contact Links

Rich Uphues - Partner
Rich has 30+ years expertise in developing and managing all aspects of advertising. He is responsible for supervising creative and client services at Crome. Prior to starting Crome, Rich was a partner and managed the creative department at Schafer Condon Carter, an award-winning creative boutique in Chicago working on high-profile brands such as Cat’s Pride, Azteca Tortillas, Bertuccis Restaurants, McCain/Ore Ida, Herman Miller and Cole Taylor Bank.

He started his career back in 1985 as an art director in the creative department of Grant Jacoby, Chicago where he created and developed the new media services department and integrated it with the creative team. His experience in developing national campaigns evolved from Dubuque, Popsicle, Sears, Quaker, Dominos, Ameritech, Aldi, Wilson Sporting Goods and Associates Financial Group.

Additional Brands: CarX, Caterpillar, Clark Oil, Citibank, Cosi Restaurants, Chicago Fire Soccer, Culligan, Farmland, Flexco, Flameon HVAC, Gangler's Lodges, Home Direct USA, Jones Sausage, KFC, Lucid Realty, Man Financial, Marilyn Miglin, MotorCity Casino, Options Industry Council, OrgaNums Baby Food, Plainville Turkey, Rutherford Hill Winery, Schmaltz Deli, Schmacon Beef Bacon, Schwan's,, Spiegel, Taco Bell, TradeStation Securities, Turtle Wax

Chris Hayano - Partner
Decisive group creative director and design practitioner with an extensive record of hands-on, successful brand, agency and departmental leadership. Relentlessly driven to inspire and cultivate unique, integrated branding, design, and promotional solutions for a diverse range of consumer product categories and services. Steward of continuity and adherence to brand standards across all consumer touch points. Skilled at developing and nurturing successful team, individual employee and vendor relationships. Highly deadline- and budget-oriented veteran team cheerleader and creative role model who leads by both direction and by example.

Agency Experience: Grant/Jacoby, Inc. 1985-1989 Marilyn Miglin Co. 1989-1990 LOIS-EJL Chicago 1990-1999 eswStoryLab, LLC 2000-2014 POP Culture Design 2014-Present

Brands: Acura, Caterpillar, Disney Frozen Treats, Popsicle, Domino's Pizza, Dubuque Meats, Indian Summer Juices, Sears Aurora Healthcare, Churches Chicken, Cosi Restaurants, St. John Providence Health System, Blue Chip Casino,, Gangler's Lodges, Jack Carl Futures, KFC, Man Financial, MotorCity Casino, M&I Bank, NQLX Futures, Options Industry Council, Taco Bell, TradeStation Securities

We have strategic relationships in media, research, creative and production with dedicated partners who specialize in their fields and offer superior resources.